In the world of color, trends are constantly evolving. To remain competitive, businesses need to stay ahead of the curve as research indicates that color is one of the most important factors in purchasing decisions. PPG color experts tasked with identifying on-trend hues for a wide range of products rely on a rigorous process that is part art, part science.
The Covid-19 pandemic transformed nearly every aspect of our lives. One of the most notable shifts was our collective and widespread efforts to remake our personal spaces to add more comfort, beauty and utility. Afterall, our homes became more than where we lived, but where we learned and where we worked, too.
People perceive colors in unique and different ways. PPG explains the science behind color perception.
Over the past few months, leading coatings and paint makers like PPG have declared their 2023 colors of the year (COTY) in rapid succession. While the anointing of an annual hue isn't new (these announcements date back to the early 2000s) or unique among these companies, PPG's process to identify it and the range of products that will be influenced by it is.
In the trendy and fast-evolving world of consumer electronics, innovation and design reign supreme as key differentiators. However, many brands are now turning to color as a key to help them connect with customers. Vibrant shades like pink, red, blue and gold have hit the shelves, giving consumers a way to express themselves and stand out in the crowd.
Color is so much more than meets the eye. Color impacts our moods, stimulates our minds and influences how we feel about products and the companies that make them. Color influences how we experience the world around us.
Late summer marks an exciting time for the coatings industry when announcements for color of the year selections begin to roll out, a season eagerly anticipated by interior decorators and product designers in industries like office furniture, consumer electronics, building products and cookware.
For centuries, copper pots and pans have set the standard for distinctive beauty and exceptional heat performance. But innovations in coatings for cookware are bringing new alternatives to the kitchen that rival the benefits of copper, without the high price tag and maintenance challenges.